Swot Analysis Of Petco Company s Strengths, Weaknesses,...

A SWOT analysis looks at a company’s strengths, weaknesses, opportunities and threats. The following is a SWOT analysis of Petco, a well known company that provides the common products that pet owners would need. Taking a deeper look into how they got started, what their strengths, weaknesses, opportunities and threats are in the prosperous market place that has a high demand for pet products in today’s culture that are reliable and inexpensive. Petco originally known as UPCO was started in 1965 as a mail-order veterinary supply business in San Diego, California. The name changed from UPCO to Petco in the late 1970s and began to expand their business. Their first store was established in Tigard, Oregon in 1980. Latter in the late 1980s the company had a major growth in retail when Petco acquired two pet supply chains, WellPoint and the Pet Department allowing them to expand their products. This allowed them to triple there store numbers from forty to one hundred and thirty expanding from Oregon to Washington and Texas. After that their store in Santa Monica California started selling fish and many other animals soon followed. In the early 1990s Petco introduced their logo mascots red ruff and blue mews. Soon after they opened a store on the east coast in New Jersey, growing there total number of stores to two hundred and eighteen in thirteen states. They then started providing a grooming service in the mid 1990s in stores nationwide, committing themselves to animalShow MoreRelatedGardner Distibutinc Company Swot Analysis977 Words   |  4 PagesGardner Distributing Company SWOT Analysis Gardner Distributing Company purchases, sells, and distributes Iams premium pet food products (68 percent of sales), pet supplies (14 percent of sales), and lawn and garden supplies (18 percent of sales). 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