Observation Paper - Organization Development Essay

Observation Paper - Organization Development - Essay Example ion statement of the firm is â€Å"what we stand for† which shows the commitment and dedication of the firm to what they do in the market (Frynas and Mellahi, 2011). As a fact, the firm states that it is objectively driven by performance, progress, innovativeness and it is responsible for its actions. The firm has a vision, which states that the firm is objectively focused on becoming a successfully recognized institution in the competitive world (Freeman, 2010). The firm wants to make immense progress in the already competitive oil industry. Therefore, it has to engage proven strategies in making such a performance (Pendergrast, 2013). Incidentally, the company wants to make a recommendable approach in its line of business. BP has unequivocally stated its objective in the oil industry, stating that it wants to bring change in the industry, be nurturing ethical and moral business strategies. As a result, it will be one of the largest firms in the industry (Lauby, 2005). Curren tly, it is the third largest firm dealing in the oil industry. For a firm to record consistent and significantly improving performance, it has to initiate various key competencies (Bodden, 2009). These factors have an ultimate influence on its performance in the market (Ansoff, 2007). BP has initiated various core competencies in the market, to ensure its performance is constantly improving. Its first key competency is the target audience. A firm that has a target audience is committed to satisfying the audience by providing the products and services the audience needs (Johnson and Scholes, 2004). For example, the firm deals in a wide variety of products and services in the market. These includes petrol, diesel, aviation fuel, lubricators and maritime. With such a varied target audience, the firm is sure of finding the much-needed demand for its products (Waters, 2013). Similarly, the firm has initiated plans to deal in bottled gas and other gasses that are used in industrial production. Since