Wednesday, October 30, 2019

Middle-Range Theory of Chronic Sorrow Essay Example | Topics and Well Written Essays - 750 words

Middle-Range Theory of Chronic Sorrow - Essay Example This is the theory in a nutshell and the article expands and repeats it throughout, using certain keywords: Antecedents, Loss Situations, Disparity, Trigger Events, Affected Individuals, Family Caregivers, Bereaved Individuals, Management Methods, (Internal and External). Most of what is written is easily understood and contains a great deal of common sense. The repetitive nature and volume of information may actually only serve to confuse that understanding. Taking each keyword and explaining it simply makes the article more accessible and easily absorbed. Antecedents: These are basically the events leading up to chronic sorrow developing. They have similarities with loss situations, disparity and triggers, all seem to be intertwined resulting once again in confusing repetitions. A good explanation of these by Lindgren et al ., (1993) and Teel, (1991) is as follows: Loss Situations: Only three are emphasized, these being, ongoing or chronic loss, (described as 'ongoing') such as chronic illness or having a physically or mentally disabled child; loss suffered by caregivers as they watch loved ones suffer and deteriorate, and also their own loss of a normal life; finally, loss through bereavement, (described as 'circumscribed), death of a a loved one and the change of roles the sufferer may encounter as a result of this loss. Disparity: The Disparity: The person's current reality is different from what they would like it to be. A gap between the 'actual' and the 'desired' state exists, and as the loss may be experienced periodically, so too is the grief. The gap cannot close and so the grief keeps returning. Trigger Events: Closely linked to disparity, these are situations that bring the realization of the loss into focus and depend on whether the loss is chronic for an individual, or as a caregiver, or due to bereavement. A chronic illness which causes deterioration may bring on the sorrow for that person. Parents seeing a disabled child failing to reach 'normal' milestones will suffer, as will a bereaved person on the anniversary, birthday etc. of the lost loved one. Affected Individuals: As has already been stated, these are sufferers of chronic loss conditions, caregivers and bereaved individuals. The article is repeating the model, key factors and concepts, when it has already identified the people and conditions which bring about chronic sorrow. Management Methods - Effective Internal and External: Once again, the common sense of these is almost lost by the huge amount of words used in the article. However, the information on coping 3. mechanisms is well presented, giving the reader easy access to vital tools for identifying ways to help and support, as well as understanding of the condition and the needs of individual sufferers. Internal Management Methods: These include a

Monday, October 28, 2019

African American Athletes Essay Example for Free

African American Athletes Essay American student athletes have always faced stereotypes in and out of the classroom, being seen as self-segregating or dumb jocks that really wouldnt be at school if it werent for their athletic ability. Although these stereotypes are applied to both white and black athletes, African American students, especially men, feel it more than their white counterparts. African Americans are already, for the most part, seen as intellectually inferior, so when they are seen in an academic environment they are automatically judged. If they didnt get into school just for being black, they got into school for being a black athlete. Excuses are made as to why African American student athletes and pro athletes dominate in the world of sports in general. From the time the black athlete stepped into the sports arena and began to compete with whites, white people have been looking for an explanation. In his article Sailes looks into the myths and stereotypes surrounding African American athletes, most of which have been created by whites. In loosely replicated the experiment that Sailes conducted with his students and in doing so I found that the stereotypes he discusses do exist and many people strongly believe in some of the myths. I interviewed both male and female athletes and non-athletes alike and surprisingly most of their answers to my questions were the same. I asked them all the same five questions; 1. Do you think African Americans dominate in sports? 2. Which Sports? 3. Are there certain positions they are better at? 4. Why? 5. Is their demeanor on the field or court different than that of a white athlete? and 6. Have you heard any myths about why black athletes are better? Interviewee #1, A white female on the basketball team at Gettysburg College felt that black athletes were better at all sports and in all positions, but particularly in basketball and football. She has learned from experience that black athletes are more loud and aggressive. It was her belief that African Americans are better at sports because of genetics. She also said that it could be because historically they have done hard labor and had menial jobs, so their physical condition has evolved. The one myth she has heard is that African Americans have an extra bone in their leg which makes them capable of jumping higher and running faster. Interviewee # 2, an African American football player stated that blacks are better at all sports, but especially football, in such positions as cornerback, running back, and wide receiver. When asked why he felt that this is true his answer was because were just nasty like that. In regards to myths he recalled one of his high school classmates expressing to him that the reason blacks were better was because they still had some monkey left in them. Interviewee # 3, a white college graduate, non-athlete articulated that blacks are better at any sport they try but not in any positions that require brain power or thought. He said that they are not usually good quarterbacks because they arent smart enough. When I asked him why, his response was, because they are dumb Ns. He believes that they become athletes because they have no other options to get a job or get rich, unless they can rap. He also stated that the reason they can run so fast is because they are used to running from the cops. Interviewee # 4, A white male who is a former athlete said that he believes that African Americans are superior in all sports except for lacrosse and hockey, and that the reason for this is because they are much more expensive to start up and maintain- as opposed to soccer/football/basketball where all you need is a ball really. He thinks black people on the whole start out life economically feeble compared to whites and believes in the myth that they have been evolved into more muscular and stronger people because of the process of natural selection during slavery where the slave owners bought the biggest and strongest, and theyre offspring are the ones that created the people that are dominating in sports now. My last interviewee was a female African American basketball player who felt that African Americans dominate in football and basketball because it is the only sport they want to play so they strive for it. She also said that blacks are more aggressive because it means more to them. In the majority of my interviews the participants mentioned what Sailes referred to as the Mandingo Theory, in which the physical superiority of African Americans is attributed to the selection and so called breeding process along with the manual labor performed during the days of slavery. The psychological and dumb jock theories were also articulated in the answers I received from the white students for they all said at some point or another during the interview that African Americans are intellectually inferior and all they have going for them is sports, and even in the world of sports there are positions that they are mentally incapable of occupying. The one thing that I believe all the participants agreed on both black and white is that African Americans are somehow genetically different. I was really taken aback by my findings. Even though I have learned throughout this semester that people are more racist than I ever thought they were, I didnt realize that this racism is existent in literally everything. Im not really into sports and do not pay attention to them, so I had no idea that people felt this way about African American athletes. So, it seems as though African Americans are battling this war on racism on yet another front.

Saturday, October 26, 2019

Many Lives, Many Masters Essay -- essays research papers

Many Lives Many Masters Many Lives, Many Masters is a book about a psychologist Brian L. Weiss, who by helping his patient he helps himself as well. Through Catherine he learned that his conventional approach through the scientific method and medication was not the proper way to heal his patients. Catherine comes in with anxiety, panic attacks and phobias and wants a way out of it all. Dr. Weiss approaches the situation in a scientific manner as he does with all of his patients, he doesn’t get very far until he decided to use hypnosis. He would have liked to use medication but her fear of swallowing pills prevented that. During hypnosis she begins to remember her childhood but not this childhood her past life. At first Dr. Weiss is very skeptical I mean there is no scientific explanation for this but he decides to continue. In her past lives he begins to discover why she has so many of the fears and phobias that she has. As well, during hypnosis she begins to identify others in her life now as some f rom her past lives. During one of these hypnosis after her death a different voice begins to speak. This voice knows things about Dr. Weiss’ past that no one else would and could know because he never shared the details with Catherine about his personal life. This Masters begins to tell him about his meaning in life, a message. One that through his religious beliefs as well as through his scientific methods he could not understand. The Masters spoke of many plains that were reached throughout your past lives. You could only reach these plains if you solved the problem you had in your life. For example, if you leave a life and never learn to trust in your next life, you must learn to trust. If this is achieved you would be able to reach to the next plain and receive more knowledge. He began to believe and listen. Through this listening, he began to have new meaning in his life and learned how to help Catherine through hers. He than began to try to reach the end of Catherineâ⠂¬â„¢s lives to get to the end in the hope that the Masters would relay another message through Catherine. The masters did not appear every time that Catherine remembered a death in her past life only when they decided to relay this message. These messages then stopped and Catherine was cured. Then years later Dr. Weiss believed it was time for him to pass this message to others through his b... ... was a phase in my life, which I had to learn from as difficult as it was for me it made me a much stronger person. They chose before they were born what they were to accomplish and when they should leave. The full meaning to why they passed away so young I don’t think I’ll fully be able to understand now but in time I will. Time should not be of so much importance to me. The idea of forever I think is the hardest for me to understand. I think even Marlo in Mutant Message didn’t fully understand the definition brought about by the â€Å"Real People.† It is also something, which in time we will be able to understand. I have to forget the past and worry about now and not that I won’t have time to do everything I want to do. I have a meaning and that is what I should focus on what I came to this life to do and learn. Only then will I be able to focus more clearly on what is important and not clutter my mind with everything that is going around me. I do think though that my meaning or at least on is to help people to be the alternative to medication as Dr. Brian Weiss believes now. I believe that through music therapy I will be able to help others and teach them to help themselves as well.

Thursday, October 24, 2019

Food Quality Essay

* Relates to excellent product or services that fulfills or exceeds our expectations Food Quality * Includes all attributes that influence product’s value to the consumers. This includes, Negative attributes (e. g. spoilage, contamination with filth, discoloration, off odors & flavors; Positive attributes (e. g. origin, color, flavor, texture and processing method used. -Food Quality is a term which may refer to several things: ¦ the extent to which food contains the nutrients that match the kind and quantity of the nutritional needs of the person consuming the food  ¦ the extent to which the food is attractive in appearance & taste  ¦ the extent to which food is free from pathogenic bacteria & undesirable materials such as insecticides & antibiotic residues, etc FOOD QUALITY 1. Composite of characteristics/ attributes which differs from one unit to another 2. Totality of features/ characteristics of a product that bear on its ability to satisfy a given need: Needs: Safety Usability Availability Economics. Maintainability Environment Reliability 3. Uniformity, consistency and conformity to a given standard or specifications 4. A statement of what the user wants & what the manufacturer can provide 5. â€Å"Fitness for use†, â€Å"satisfaction level of costumers† Other Ways of Describing Quality 1. Fast selling brand of a food product might be labeled as â€Å"Extra Special Quality† 2. Products that are sold abroad may be termed as â€Å"Export Quality† 3. Some consumers may gauge quality in terms of brand popularity 4. From the large producer’s point of view, quality may mean product reliability. Small manufacturers – reliability may not be a concern, their concern is more on sell of the products. 5. In a seller’s market situation, product availability means quality Quality of Food is Based on the following: 1. Raw material – the quality of finished product is dependent on the quality of raw material 2. Sensory quality – food quality detectable by our senses can be categorized into 3: – appearance – texture – flavor 3. Microbiological quality – raw material and products should be free from toxin-producing microorganism QUALITY CONTROL Is Doing Things Right. THE FIRST TIME AND EVERYTIME Quality Control can also be defined as a. maintenance of specified finished product characteristics every time it is manufactured b. efficient control of raw material and of production process c. object of quality control is to produce a quality which: – satisfies the consumers; as cheap as possible; can be delivered in time to meet delivery requirement d. is the function or collection of duties which must be performed throughout an organization in order to achieve its quality objectives Stages of Quality Control 1. Set the specifications. a. Exactly what the customer or market expects b. Price at which product can be sold c. Delivery date d. Capability of equipment/ machines e. Capability of available inspection and test equipment 2. Prepare to manufacture a. Decide how to process the product b. Decide what equipment to use c. Specify the quality of raw materials and possible suppliers d. The in-line personnel e. Plan inspection and in-process quality control 3. Actual Processing/ Manufacture 4. Correction of quality defects 5. Provide long-term quality control planning Defects in Foods Defect. – perceptible deviation from product specs that makes product less fit, or unfit for consumption – the lack of something essential or required; or an imperfection – can occur singly or as a composite of several deviations Sources: 1. Raw material – biological system that deteriorates over time. 2. Personnel – staff’s commitment to their work and their ability to perform their task well. 3. In-process problems – quality loss due to poor understanding of processing methods and use of inadequate machines – due to lack of staff training Evidences of Defects Prevention Program: 1. Quality raw materials 2. Reduction of processing losses 3. Drop in the volume of rejects What is HACCP? * Hazard Analysis and Critical Control Points * Prevention-based food safety system * A systematic approach to the identification, assessment of risk, and severity and control of biological, chemical and physical hazards associated with a particular food production process or practice (US FDA CFSAN, 2000) Two Important Terms * HAZARDS * CRITICAL CONTROL POINTS HAZARDS * Any biological, chemical, or physical property that may cause an unacceptable consumer health risk. * 3 major hazards. * Biological * Chemical * Physical -Biological Hazards * These organisms are commonly associated with humans and with raw products entering the food manufacturing facility. * Bacteria, foodborne viruses, parasites * Examples: * Salmonella, Listeria, Staphylococcus * Hepatitis A and Norwalk Viruses * Trichinella -Chemical Hazards * Chemical contaminants may be naturally occurring or may be added during the processing of the food. * Naturally Occurring Chemicals * Toxins from molds (aflatoxin) * Allergenic Proteins * Added Chemicals * Agricultural chemicals * Industrial chemicals. * Ingredients: Flavors enhancers, colors, preservatives -Physical Hazards * Foreign and extraneous materials * Foreign Materials * Anything that does not naturally occur in the food material * Hair, fingers (fingernails), plastic, metal filings, jewelry, gum etc. * Extraneous Materials * Anything that naturally occurs in the food but should not be there * Pits, seeds, peel, stems Critical Control Points * CCP’s * Process steps in specific food systems in which loss of control may result in an unacceptable health risk 7 Principles of HACCP: 1. Identify hazards in the system 2. Determine critical control points 3. Establish critical limits 4. Establish monitoring procedures 5. Establish corrective actions 6. Establish verification procedure 7. Establish record keeping and documentation procedures Good Manufacturing Practices (GMP) – set of sanitary guidelines and control for compliance to assure safety and wholesomeness of foods. Concerns: 1. Personnel 2. Plant and grounds 3. Sanitary operation 4. Sanitary facilities and control 5. Equipment and utensils 6. Process and control Cleaning and Sanitization Cleaning – an operation that will remove at least 90% of the soil or dirt. Sanitization – application of sanitizers Sanitation – over-all cleanliness of the surroundings or anything that surrounds the food Steps: a. remove the debris b. pre-rinse c. application of cleaning aids d. post rinse e. sanitizing rinse FOOD SPOILAGE / DETERIORATION Food Spoilage/Deterioration -Includes losses in organoleptic desirability, nutritional value, safety and aesthetic appeal of the food -Food is subject to physical, chemical and biological deterioration, which go hand in hand Causal Factors: -Temperature (heat and cold) * Oxygen * Moisture * Light & radiation * Time. * Natural food enzymes * Micro- and macro- organisms * Industrial contaminants * Some foods in the presence of other foods In general, deterioration is slowed down when the food is low in moisture, high in salt/sugar or acid Shelf-life and Dating of Foods Shelf-life – is the time it takes a product to decline to an acceptable level – time a product remains saleable MAQ – minimum acceptable quality for the product must be defined by the manufacturers or retailers Actual length of shelf-life is dependent on a number of factors : 1. processing methods 2. packaging. 3. storage conditions Dating – provides consumers some indication of the shelf-life or freshness of the products they buy Type of code dates include: * date of manufacture (â€Å"pack date†) * date the product was displayed (â€Å"display date†) * date by which the product should be sold (â€Å"sell by date†) * last date of maximal quality (â€Å"best used date†) * date beyond which the product is no longer acceptable (â€Å"use by date† or â€Å"expiration date†) Major Causes of Food Deterioration -often the following factors do not operate in isolation -as such, effective preservation must eliminate or minimize all of these factors in a given food to prevent/minimize deterioration 1. Growth activities and activities of microorganisms – Bacteria, yeasts, molds – Microbial growth curve * Conditions necessary for microorganisms to grow: * Source * Food residue * Moisture * Time * Temperature * Invasion of microorganisms is due to contamination which can be avoided by sanitary practices and proper processing procedures and packaging * Not all microorganisms can cause disease or food spoilage, others are useful for food processing * Food borne diseases – special kind of deterioration that may or may not alter a food’s organoleptic properties 2. Infestation by insects, parasites and rodents. * Insects destroy 5-10% annual grain crops (US), in other countries (50%) * Parasites Examples of Parasites: * Trichinella spirallis, enters hogs eating uncooked food wastes; nematodes, penetrates hog intestines and find way into the pork – Entamoeba histolytica, parasite associated to raw human excrement and can infect crops when raw human excrement is used as fertilizer -can cause amoebic dysentery * Rodents – can consume large quantities of foods and they can contaminate food by filth they carry – can spread diseases like: Salmonellosis Leptospirosis Typhoid fever Plague 3. Activities of food enzymes and other chemical reactions within food itself * food enzymes are natural in healthy, uninfected foods * activity is intensified right after harvest * activity is sometimes desirable * can be inactivated by heat, chemicals and irradiation, etc. 4. Inappropriate temperatures (heat and cold) for a given food * heat and cold – can cause deterioration if not controlled; 10-38 °C (normal working temperature) * excessive heat: denatures protein, breaks emulsion, dries out food by evaporation and destroys vitamins * uncontrolled cold: FAV are frozen – discoloration, changes in texture. – can break emulsion such as in milk – denatures milk protein – chill injury 5. Either the gain or loss of moisture – Aw and Moisture Content (needed by microorganisms for growth and by different chemical reactions) 6. Reaction with oxygen * can cause chemical oxidation of nutrients, colors, flavors * required for growth of some microorganisms * can be excluded by vacuum packaging, addition of oxygen scavengers 7. Light * can destroy some vitamins (riboflavin, A and C); deteriorates many food colors * in milk – can cause â€Å"sunlight flavors† (induced fat oxidation and changes in CHON) * Can be minimized by opaque packaging 8. Time * quality decreases with time * object is to maintain and capture freshness of foods * to prolong shelf life – adequate processing, packaging and storage Spoilage of Different Kinds of Foods 1. Bread Mold: results in discoloration of the bread Ropiness: soft and sticky to touch, caused by sporeforming bacteria, Bacillus subtilis and Bacillus licheniformis 2. Honey * high sugar(70-80%) and acidic (pH= 3. 2-4. 2) * chief cause of spoilage : Zygosaccharomyces mellis 3. Candy * not subject to microbial spoilage (high sugar and low MC) * except chocolate with soft centers (burst and may explode), cause by Clostridium spp. 4. Fruits and Vegetables * spoilage due to physical factors, action of their enzymes, microbial action or combination of these agents * microbial spoilage may be due to plant pathogen and/or saprophytic microorganisms * general type of spoilage: * bacterial soft rot (Erwinia caratova) * gray mold rot (Botrytis cinerea) * rhizopus rot (Rhizopus nigricans) * anthracnose (Colletotrichum lindemuthianum) * blue mold rot (Penicillium) * black mold rot (Aspergillus niger) 5. Fruit Juices * acidic (pH 2. 4-4. 7), all contain sugars (2-17%) * molds. * alcohol fermentation 6. Sauerkraut * inferior quality due to abnormal fermentation: high temp; low temp; too long fermentation * surface spoilage (destroy the acidity, permit other microorganisms to grow, softening, darkening and bad flavors) 7. Fresh Eggs * Defects: cracks, leaks, dirty spots on the exterior (will favor spoilage on storage) * Changes caused by microorganisms during storage: * green rot (Pseudomonas fluorescens) giving green color of the egg white * colorless rot (various microorganisms): yolk is affected 8. Meat and Meat Products. * raw meat: enzyme, microorganisms, oxidation of fats * beef: moderate amount of autolysis is desired to tenderize it, excessive autolysis (souring) * general principles: * Factors influencing invasion of tissues by microorganisms: * load in the gut of the animal * physiological condition of the animal before slaughter * method of killing and bleeding Factors affecting the growth of microorganisms in meat * kind and amount of microorganisms * physical properties of meat (exposed area, grinding) * chemical properties of the meat (MC, protein, CHO, pH). * availability of oxygen * temperature General types of spoilage in meat * aerobic condition: * surface slime (Pseudomonas, Achromobacter, Streptococcus, Leuconostoc, Bacillus, Micrococcus) * surface discoloration (Serratia marcescens, Pseudomonas, Micrococcus/Flavobacterium) * oxidation of fats * stickiness (molds) * whiskers (Thamnidium elegans, Mucor mucedo) * anaerobic condition: * putrefaction, souring Cured meats: addition of nitrates inhibit growth of microorganisms, spoilage same with fresh if stored improperly 9. Fish and Other Seafoods. * spoiled by autolysis, oxidation or bacterial activity * factors influencing spoilage: * kind of fish: flat fish vs. round fish, fatty fish deteriorates faster * condition of fish when caught: exhausted spoil rapidly * kind and extent of contamination of the fish flesh with bacteria * temperature * use of an antibiotic ice or dip evidences of spoilage: * brightness fades and dirty, yellow discoloration appears * slime on the fish increases * eyes gradually sink * gills: light pink to grayish yellow * softening of the flesh. * development of off-colors 10. Poultry * chief source of spoilage: bacteria * bacterial growth takes place on the surface and any cut surfaces and the decomposition products diffuse slowly into the meat * off-odor is noted when the bacterial count is at 2. 5 x 106 cfu/cm2 * Psuedomonas and Achromobacter * Micrococcus, Flavobacterium and Achromobacter * Surface of skin becomes slime, acid/sour odor 11. Milk Chief type of spoilage : * Souring or acid formation * Gas production * Proteolysis * Ropiness * Surface or throughout the milk.

Wednesday, October 23, 2019

Belonging Essay

An individual’s interaction with others and the world around them can enrich their feelings of belonging and acceptance, however feelings of insecurity can lead to isolation and rejection limiting the experience of belonging. The concept of belonging is feeling connected to another individual, group, place or object that evokes positive emotions within oneself. In contrast, not belonging leads to feelings of alienation due to a lack of understanding, separation or when forced to embrace unfamiliarity. Through the 1992 film ‘Strictly Ballroom’ directed by Baz Luhrmann, the children’s biography ‘ by Beverley McGregor and the punk rock song ‘Perfect’ by Simple Plan, composers illustrate both concepts of belonging and alienation . Through a range of cinematic and literary techniques these composers show how an individual’s interaction with others and the world around them can enrich and limit their experiences of belonging. Baz Luhrmann through the film ‘Strictly Ballroom’ utilizes costuming to suggest isolation as well as ‘belonging’ and how it can either enrich or limit an individual’s experience. This is highlighted in the first scenes when viewers are introduced, through the mocumentary, to the flamboyancy of characters from the world of ballroom dancing such as Liz in her trademark gaudy canary colored outfits, and Shirley Hasting in her pink ball gowns that are matched to her ornate fuchsia eye shadow and lipstick. In contrast the character of Fran is dressed in a shapeless, oversized t-shirt and a close up of her face shows her naturally troubled skin free from makeup, wearing a large pair of thick-framed glasses. This immediately segregates her from the rest of the competitors and supporters of Ballroom dancing, signifying to the audience that a lack of interaction with others can severely impact on ones sense of belonging. The split screen later in the film where Fran, in normal day clothes dances with Scott and on the other side of the curtain Tina Sparkle dances in her lurid sequined costume, further shows Fran’s alienation from the dancing world. However, the song she and Scott are dancing to is Doris Day’s â€Å"Perhaps†, suggesting that their partnership could possibly work. The shock on Shirley’s face and the use of the children as a Greek chorus ‘Fran.. who’d have thought’ also suggest an acceptance of Fran. This is soon dispelled as Fran trips and a low angle shot of Liz and Shirley as they attend to her and tell her to ‘go home’ reminds the audience who belongs. Shirley and Liz’s perception of ‘belonging’ is enriched through their interaction with each other and their compatibility with the world of ballroom dancing. When Scott is shown by Ricco how to dance the Passo Doble, a close up of his feet in dusty work shoes on bare timber of the floor contrasts with a previous close up of Scott’s feet in shiny shoes on a highly polished floor. However, it is on this rough-hewn timber that Scott finally learns to dance ‘from the heart’ and his experience of belonging is enriched. You introduce costuming here so keep to that – your next paragraph is camera shots so do not confuse the two here. You could talk of costuming and characterization here but do not discuss camera techniques when that is part of your second discussion of the core text. Similarly aspects of belonging and not belonging and how these feelings can enrich or limit an individuals experience are explored in Beverly McGregor children’s biography ‘Pink Balloons’. The protagonist Sky constantly suffers from alienation and rejection from her peers and their parents due to her recent diagnosis of HIV/AIDS. This can be seen through symbolism to express ‘Skye’s’ feelings of isolation, when she says to her carer ‘Do you like my picture, the octopus has nine legs instead of eight, he is crying because he is different to the others†. This shows her feelings of inadequacy due to her inability to interact with the world around her and the limitations she faces in order to become accepted. This can be further expressed through the somber tone of the protagonist Skye as she relays her grief stating to her mother â€Å"Mummy, its bad enough having AIDS without everyone staying away from you because they are scared they can get it too†. Thus Skye’s apparent isolation as can be seen through the discrimination she endures throughout the text, which significantly decreases her chances of interacting with others to enrich her own personal experience of ‘belonging’. Continue here†¦ In contrast, Skye’s experiences of ‘belonging’ are enhanced following her election to vice captain in her class as can be seen through the literary technique of a rhetorical question when Skye states â€Å"they could have picked anybody, but who did they choose? †. This highlights Skye’s ability to feel a part of the world around her as a result of her eventual acceptance in her class, despite the constant stigma attached to her and her contraction of the HIV/AIDS virus. Baz Luhrmann further exhibits belonging and not belonging and its effect on enriching or limiting an individuals experience in ‘Strictly Ballroom’ through the implementation of camera techniques. This can be seen in the split screen where Fran and Scott are caught dancing together behind the crimson colored show curtains. Fran in an ordinary day dress is juxtaposed with Tina Sparkle in her lurid costume and sequins on the other side of the curtains. Scott and Fran dance to the Doris Day song ‘Perhaps’ suggesting they could possibly be dance partners. After Fran falls to the ground and is dragged stage left by Shirley Hastings and Liz to the powder room a low angle point of view shot signifies the alienation of Fran. Fran is seated on a stool and stares up at Mrs. Hastings and Liz showing the obvious superiority Shirleyand Liz feel over Fran. and further highlighted when ‘Liz’ states â€Å"you’re a beginner Fran, what the hell did you think you were doing? † Fran is then left isolated staring up at the huddled group of women representing her separation from the world of ballroom dancing. When Shirley Hastings states, â€Å"I think it will be better if you just went home and forgot about all this nonsense† Fran’s rejection through this scene conveys her inability to enrich her experience of belonging in the world of ballroom dancing. Continue here†¦. In comparison the final dance scene highlights the enrichment of a sense of belonging. This is conveyed through a long shot of the ballroom, which captures the acceptance of Fran and Scotts ‘crowd-pleasing’ steps, when everybody begins to clap with Doug to enable them to continue their dance. Crosscutting between ‘The Pan Pacific Championships’ and Fran’s back yard is also utilized to express the relationship between Fran and Scott and their newfound connection with dancing. Scott no longer dances to win but for the love of the sport and to express the simplicity related to his relationship with Fran. This technique symbolizes that it does not matter where Fran and Scott dance as long as they are dancing together. The implementation of Diagetic sound the ‘Rumba De Burros’ in the concluding scene expresses the concept of belonging and allows the viewers to develop an understanding of the enrichment of ‘Fran nd Scott’ when they are accepted in the world of ballroom dancing just the way they are. Additionally the song ‘Perfect’ by the punk rock band ‘Simple Plan’ displays how isolation can limit an individual’s chance to belong. ‘Perfect’ encapsulates feelings of worthlessness and insecurity as it explores the concept of rejection from the composer’s own father quote needed. The use of repetition as can be seen through the words â€Å"I am sorry, I can’t be perfect†, and highlights how feeling inadequate can segregate an individual from their world. Repetition is effective as it reinforces the deviation of the composer and provides the audience with a clear understanding of the separation between the writer and his father. The reminiscent nature of the lyrics can be seen through the rhetorical question ‘Did you know, you used to be my hero? ’, this engages the listener and alerts them to the change in the relationship while expressing the passionate tone of the song and the eventual acceptance of the turbulent relationship by the protagonist. Colloquial language, â€Å"Hey Dad† appeals to a young audience and invites them to have an insight into the father and son’s personal life to allow them to understand the hurt that is felt by the son in their dysfunctional relationship. Likewise the song writer constantly uses rhetorical questions to address his father and express his feelings of inadequacy such as â€Å"Did I grow up, according to your plan?. Thus it can be understood that due to the rejection experienced by the lyricist at the hands of his father it limits his opportunity to experience a sense of belonging. You need to discuss the music when you talk about a song otherwise you must only talk about it as the lyrics†¦ In conclusion various composers have utilized literary, visual and sound techniques to convey aspects of belonging, and how this can limit or enrich ones reaction to the world around them. Through the analysation of ‘Strictly Ballroom’, ‘Pink Balloons’ and ‘Perfect’ we can enhance our understanding of belonging and different obstacles that prevent an individual from feeling accepted.

Tuesday, October 22, 2019

Product Mix of Johnson Johnson Essays

Product Mix of Johnson Johnson Essays Product Mix of Johnson Johnson Essay Product Mix of Johnson Johnson Essay Nirma is one of the few names which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i. e. the consumer. Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s, where the domestic detergent market had only premium segment, with very few players and was dominated by MNCs. It was 1969, when Karsanbhai Patel started door-to-door selling of his detergent powder, priced at an astonishing Rs. 3 per kg, when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. The performance of Nirma during the decade of 1980s has been labelled as ‘Marketing Miracle’ of an era. During this period, the brand surged well ahead its nearest rival – Surf, which was well-established detergent product by Hindustan Lever. It was a severing battering for MNC as it recorded a sharp drop in its market share. Nirma literally captured the market share by offering value-based marketing mix of four P’s, i. e. a perfect match of product, price, place and promotion. Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world. Looking at the FMCG synergies, Nirma stepped into toilet soaps relatively late in 1990 but this did not deter it to achieve a volume of 100,000 per annum. This makes Nirma the largest detergent and the second largest toilet soap brand in India with market share of 38% and 20% respectively. It has been persistent effort of Nirma to make consumer products available to masses at an affordable price. Hence, it takes utmost care to provide finest products at the most affordable prices. To leverage this effort, Nirma has gone for massive backward integration along with expansion and modernization of the manufacturing facilities. The focal objective behind modernisation plan is of up gradation with resource-savvy technology to optimise capabilities. Nirma’s six production facilities, located at different places, are well equipped with state-of-art technologies. To ensure regular supply of major raw materials, Nirma had opted for backward integration strategies. These strategic moves allowed Nirma to manage effective and efficient supply-chain. Nirma has always been practiced ‘value-for-money’ plank. Nirma plans to extend the same philosophy in categories as commodity food products, personal care products and packaged food. Distinct market vision and robust infrastructure allowed Nirma to have cost leadership. Apart from this, lean distribution network, umbrella branding and low profile media promotions allowed it to offer quality products, at affordable prices. In present scenario, an inspiring 59-year-old persona, Dr. Karsanbhai K. Patel, leads Nirma, playing role of key strategic decision-maker, whereas his next generation has already skilled management capabilities. Shri Rakesh K Patel – a qualified management graduate, is spearheading the procurement, production and logistic functions, whereas Shri Hiren K Patel – a qualified Chemical engineer and management graduate, heads the marketing and finance functions of the organisation. Shri Kalpesh Patel, Executive Director, leads the professional organisational structure. The man behind the success of Nirma phenomenon – Dr. Karsanbhai Patel is a recipient of various awards and accolades. He has been bestowed with various awards like†¦ ? Udyog Ratna by Federation of Association of Small-Scale Industries of Gujarat, New Delhi. Outstanding Industrialist of Eighties by Gujarat Chamber of Commerce and Industry, Ahmedabad (in 1990). ?Gujarat Businessman Award in 1998 by Gujarat Chamber of Commerce and Industry, Ahmedabad. ?Excellence in Corporate Governance Award by Rotary International District 2000. ?AM Hall of Fame, _______. Shri Karsanbhai has been awarded an Honorary Doctora te by Florida Atlantic University, Florida, USA in the year 2001 in recognition of his exceptional accomplishments as a philanthropist and businessman. This world has also recognised his ability, acumen and wisdom and in recognition of the services rend

Monday, October 21, 2019

Ramadan in Islamic Traditions

Ramadan in Islamic Traditions Today there are lots of different religions so that people can easily find the one to follow. The new ones are not very popular, and some of them are even unknown to the majority of the general public, which cannot be said about those that are accepted by millions of individuals. Islam1 is one of them, as it is said to have more than a billion of followers.Advertising We will write a custom essay sample on Ramadan in Islamic Traditions specifically for you for only $16.05 $11/page Learn More A monotheistic worldview that is created by this religion proves it to be similar to others including Christianity; still they should not be discussed as familiar ones. Islam became known as a religion with numerous followers at the beginning of the 7th century, and its occurrence cannot be described without the connection to Muhammad2. According to Islamic tradition, this man is a non-direct descendant of Adam. He lived an ordinary life till he turned 40 years of age. A t this period, Muhammad saw a vision from the angel Gabriel, and this event changes his life greatly, as with the course of time he turned into a prophet. The first vision was received during the month of Ramadan, which is exceptional for Muslims3 (Anderson 10). Ramadan is the 9th month in the Islamic year, which is based on the changing moons, so the time when it occurs and its duration (29-30 days) differ. It is a sacred period of time for Muslims, and for many years already they devote it to fasting and praying (Murray 6). This month is given to people to show their devotion to Allah. However, currently Muslims tend to observe only the third pillar4 of their religion (fasting) and forget about prayers and charity. Today they are changed for parties and shopping, which resembles a holiday more than the act that should prove people’s belief in Allah (Blackwell 2). During this month, Muslims take suhur5 before the sunrise and end the day with iftar6 (â€Å"Ramadan, the Month of Fasting† par. 6). Ramadan reaches its decline with the holiday that is called Eid al-Fitr, during which Muslims are not permitted to fast. Nowadays many people are allowed to change their religion to the one they find the most appropriate and lots of individuals are immigrants who changed their location, Ramadan is celebrated not only in the Muhammad’s native country but also in the US, New Zealand and other places. Ramadan unites all followers of Islam giving them the time they can use to focus on their faith and families. Thousands of people gather in one place to pray in Arabic even if it is not their native language, as the Quran7 is written in it. The reason Ramadan is still celebrated by all Muslims lies in the fact that the followers of Islam believe that during this month the gates to heaven are open while those that lead to hell are closed. It means that Allah looks at people and rewards their good deeds that can be easily conducted as the devil cannot infl uence them.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a consequence, many believers try to give up their bad habits and pray more. This is the time when the least disagreements occur and when people develop their positive qualities that are likely to make them closer to God. Among the customs that are considered to enhance spirituality is charity. Muslims tend to help poor people. They gather food, clothes and money to give it those who are in need. They also read the Quran and try to look through it till the end before Ramadan ends (Sievert 8). According to the Quran, people who are not able to conduct some of the expected actions during Ramadan can substitute them by different ones: â€Å"If one volunteers (more righteous works), it is better; but fasting is the best for you, if you only knew† (Tucson par. 3). In this way, more Muslims can keep to their religion a nd its rules, which allows Islam remain extremely popular among the population of the world. The followers also believe that the things they are to do are all beneficial for them, as Allah would never ask them to do something bad. They have proved this theory by proving the positive effects of fasting, which also reduces the number of non-believers. In some countries, the individuals who fail to follow the rules of Ramadan are treated as criminals and can be even put in prison for several years. There are also some other ways of punishment that include fines and physical punishment. In this way, the crime rates decrease greatly. Thus, Ramadan is extremely important for all followers of Islam regardless their location and nationality. This is the month when people become highly religious and act according to the accepted norms. Ramadan is not only the way to show the devotion to God but also a thing that make people less aggressive and more generous. Anderson, Kerby. A Biblical Poin t of View on Islam, Eugene: Harvest House Publishers, 2007. Print. Blackwell, Amy. Ramadan, New York: Infobase Publishing, 2009. Print.Advertising We will write a custom essay sample on Ramadan in Islamic Traditions specifically for you for only $16.05 $11/page Learn More Murray, Julie. Ramadan. Edina: ABDO, 2011. Print. Ramadan, the Month of Fasting n.d. Web. https://www.colostate.edu/. Sievert, Terri. Ramadan: Islamic Holy Month, Mankato: Capstone, 2006. Print. Tucson, Masjid. Blessings of Ramadan 2006. Web. masjidtucson.org/publications/books/sp/2006/sep/page1.html. References 1 The Abrahamic religion according to which the aim of the human’s existence is worshipping to Allah (God); the second largest religion. 2 Muá ¸ ¥ammad ibn Ê ¿AbdullÄ h is the messenger sent by Allah to direct people. 3 People who follow Islam.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More 4 The acts that Muslims are to conduct being believers. There are 5 pillars in total. 5 The pre-dawn meal during Ramadan. 6 The evening meal during Ramadan. 7 The main text of Islamic religion, which reveals the Allah’s messages.